J. Douglas Jewelers in Sun-Sentinel

Originally published in Sun-Sentinel

Jewelers Strive To Be Distinctive

In-house Design Makes Items Unique

September 15, 2006 | By Ushma Patel Staff Writer

Wellington — By making everything from Victorian pearl earrings to an asymmetrical diamond ring, brothers Curt and Gary Schick are trying to capture the hearts of Wellington jewelry lovers.

J. Douglas Jewelers opened at Wellington Greene Square in August. Earrings, necklaces, bracelets, rings and watches are displayed on counters and in display shelves, and available in stainless steel to gold, platinum and titanium.

Curt, 38, and Gary, 42, both of Wellington, split duties. Gary designs jewelry and Curt handles most of the sales and finances.

About 40 percent of the store’s business is from original pieces Gary Schick designs himself, and in collaboration with customers. He also does heirloom redesigns of customers’ old jewelry. His interest is in contemporary design, relying on his engineering and architectural education, but he also makes classic pieces if current fashion dictates.

“It’s a matter of going through fashion magazines and looking at clothing and the jewelry that would go along with it,” Gary Schick said. “It’s still difficult, because you’re trying to do something innovative.”

The custom designs are created on a computer, and customers can see them on a 37-inch, flat-screen TV. The designs are made into a wax mold, so the customer can make revisions before the piece is produced. The process takes three to six weeks. But the store also offers same-day service for items such as rings, if the jewelers have the stone on the premises.

Prices range from $150 to $45,000. For example, a simple man’s Cuban-link, 14-karat gold bracelet is $675, while a handmade platinum necklace with 20 carats of marquise diamonds and a 2-carat center stone is $45,000.

Some of their specialty lines include an equestrian line and a line for breast cancer awareness, which features heart-shaped pendants and items engraved with a ribbon.

Watching customers pick out gifts for daughters and soon-to-be fiancM-is is a perk of the job, Curt Schick said.

“People come in looking for the perfect diamond for the person they’re going to spend the rest of their life with,” he said. “Scenes like that are nice.”

The brothers’ father, Irving Schick, began the family business as World Diamond Company at a jewelry exchange in Fort Lauderdale in the early 1980s. The brothers soon joined the venture, and worked with their father until he became ill with leukemia in 2000 and died. His photo hangs in the new Wellington store.

“It used to be people would go to jewelry exchanges because it was so much cheaper,” Curt Schick said. “Now they want the prestige of a private store … They find things that are distinctive and not run into someone wearing the same thing.”

Ushma Patel can be reached upatel@sun-sentinel.com or 561-243-6621.

J. DOUGLAS JEWELERS

Where: 10660 Forest Hill Blvd., Wellington

Hours: 10 a.m.-6 p.m. Monday to Saturday, closed Sunday

Information: Call 561-333-5353